By John Celock
The mayor of New Jersey’s second largest city is using biking in a new ad to highlight his record on small business creation.
Jersey City Mayor Steve Fulop (D) lets a local bike shop owner highlight the work the city government has done to create his and other small businesses in the second ad of his reelection campaign. Fulop is considered the frontrunner in the nonpartisan November election against Democrat Bill Mastikoudos, a former city corporation counsel.
“It wouldn’t be possible without Mayor Fulop,” bike shop owner Chris De Los Angeles said in the commercial, which was unveiled Tuesday.
De Los Angeles said that Fulop’s office helped him with a business plan and a forgivable loan. He said that Fulop has worked to create 500 small businesses since taking office four years ago.
Fulop, who does not speak in the ad, appears biking through the city. Fulop has put athletic pursuits in the forefront of his ads, including an ad in his 2013 campaign when he swam across the Hudson River. In his first ad of 2017, Fulop caught a soccer ball and noted the creation of new bike paths in the city.
De Los Angeles noted that Fulop bikes.
“What I like most about the mayor is he remembers my name and yeah, he rides a bike,” he said.