In the event of a crisis, it is important to utilize the media effectively to protect your brand and to communicate your side of the story quickly. John can help you shape a proactive strategy to be out in front of the media during a crisis and help get your story out there. John’s experience as a reporter positions him to be able to know what the media will be looking for, what questions they will ask and what angles they will pursue from the beginning. Having worked in online media, John knows how to quickly handle any media questions and to relay information quickly. He can also develop plans after the immediate crisis to restore brand confidence and perform public outreach and engagement with core constituencies that are needed in this period. It is important to be proactive and upfront in dealing with the media during a crisis, providing accurate and timely information and avoiding pitfalls that could further compound the crisis. John can help you achieve this.